Technology Transformation Advisory · London

Transformation, engineered with precision.

Independent, founder-led advisory for CRM and ERP transformation, built on two decades of enterprise architecture across energy and utilities. You work directly with the architect, not a hand-off.

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Years in enterprise & solution architecture
Energy
Sector focus: utilities, supply & generation
CRM/ERP
Salesforce & SAP S/4HANA transformation
Cambridge
CTO Programme, Judge Business School

Two decades’ architecture experience across

Energy & utilitiesFinancial servicesConstruction LogisticsNot-for-profitEnterprise technology
Why Urbanite

Independent counsel on the decisions that shape your technology transformation.

Independent of any vendor, and used to the boardroom. You get two decades of enterprise architecture, technology transformation and AI advisory, applied directly by the person doing the work and measured on outcomes rather than hours.

Strategy you can act on

We turn boardroom ambition into pragmatic, sequenced roadmaps your teams can actually deliver, and that hold up under commercial pressure.

Architecture with intent

Every design decision traces back to a business outcome, a cost and a risk. No ivory towers: architecture that earns its place in delivery.

Assurance you can stand behind

As an independent design authority, we keep complex programmes honest. We surface risk early, before it turns into cost, delay or reputational damage.

Tools from our practice

RecordRight

Get data ownership right before transformation decisions go wrong. RecordRight turns data ownership and CRUD accountability into a structured, governed view for ERP, CRM and enterprise programmes.

It is the flagship of a small suite we have built from our own engagements, one tool for each layer of the estate. They are how we work, not a separate software business.

Explore RecordRight See the full toolset
Track record

Focused by design.

Since 2023, two transformation engagements, each led end-to-end as Enterprise Architect, from direction and business case through to delivery: a global SAP S/4HANA rollout across 32 countries, and a Salesforce CRM transformation for a commercial energy supplier.

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Countries in a live global ERP rollout
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Applications in scope on that programme
CRM/ERP
Salesforce & SAP S/4HANA, led end-to-end
2
Enterprise programmes, each owned end-to-end
Selected engagements

Recent work.

Transformation architecture, led end-to-end, from direction and business case through to delivery.

Energy · supply & renewable generation

A commercial energy supplier

Enterprise Architect on the transformation of a Commercial & Industrial supply and renewable generation business. Led the architecture end-to-end: a smoother sales journey, market and trading data integration (forecasting, pricing, volumes, contracts), and an extended Salesforce CRM with portal and self-service for C&I and generation customers.

Salesforce CRM · 2023-24

Standards body · global ERP

A global standards body

Enterprise Architect on the organisation’s largest-ever transformation: a global SAP S/4HANA Public Cloud rollout across 32 countries, with 100+ applications in scope. The role spans the full transformation lifecycle, standardising and automating business processes across markets.

SAP S/4HANA · 2024 to present

“The depth of information in that pack is incredible. I’m so impressed.”
Head of Enterprise Architecture
“Congratulations for winning the ‘Innovate to Accelerate’ award. Your passions for clean and efficient processes and solutions as well as your drive to ensure that architecture standards are met is really appreciated by your colleagues.”
Rob · Chief Technology Officer
“The documents Urban produced are, without question, the best I’ve seen. They gave me a much clearer understanding of how everything fits together, and the thought and effort behind them really shows.”
Data Governance Lead
“Having an answer is easy; surviving your follow-up question is the real challenge. You were the sparring partner who could always look at a problem from an angle nobody else had considered yet. Every discussion was a workout for the brain, but somehow a fun one.”
Order-to-Cash Lead
After twenty years architecting change inside large organisations, I started Urbanite to do the work the way I think it should be done: close to the business, honest about risk, and measured by outcomes rather than hours.
Urban Bettag · Founder & Director
Let’s talk

Have a transformation worth getting right?

A 30-minute conversation is usually enough to know whether we can help. No pitch, no obligation.